How do you turn increased production capacity into commercial growth when your distribution model is holding you back?
For CIMERWA, Rwanda’s only integrated cement producer, a major investment in production capacity created an opportunity to significantly expand its market presence. However, its traditional distributor-led model was limiting control over sales volumes, pricing, customer relationships and service delivery.
To realise its growth ambitions, CIMERWA needed more than additional production capacity. It needed a smarter route-to-market strategy.
Transnova partnered with CIMERWA to redesign its distribution approach, supporting the transition from a distributor-led model to a more direct, customer-focused delivered service model.
The transformation demonstrated how aligning logistics strategy with commercial objectives can unlock growth, strengthen market positioning and create greater control across the supply chain.
Discover how Transnova helped CIMERWA rethink its route to market, navigate a complex transition and unlock new opportunities for growth.